got a min? instantly reduce frizz up to 73%* with this 60-second smoothing treatment.

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who is smooth over frizz-fighting treatment?

• ​Ready to play it smooth? this 60-second smoothing treatment instantly reduces frizz by 73%* (even in high humidity!) for 2.2x smoother hair that lasts up to 72 hours.*

​who it's for

• you already guessed it—all hair types wanting to smooth over unwanted frizz.

why it's special

• fight frizz, without stressing out your strands. this treatment is powered by smoothing superstars like glycolic acid—which helps to smooth the hair cuticle while creating a barrier to block out frizz—plus water lily extract + our signature superfruit sea buckthorn. the results: your hair, only 2.2x smoother.*

• keep your cool even in high humidity: keeps frizz reduced for up to 72 hours* thanks to time-released humidity protection.

• • the smoothest results: instantly reduces frizz for hair that’s softer, shinier + more manageable.

• fast + effective: get wow-worthy results quickly—it takes just 60 seconds with smooth over to instantly reduce frizz + smooth strands.

• *clinically proven, after one use.

a treatment clinically proven to strengthen hair, reduces breakage + prevents future damage.

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​what is the kure multi-task treatment?

• a reparative, multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage

who it's for

• made especially for those with damaged hair due to everyday heat, environmental stressors, and chemical treatments

why it's special

• multi-tasking…what, like it’s hard? this fast acting rinse-out treatment doubles as a leave-in to strengthen your strands and repair damage in a mere 60 seconds. multi-tasking has never been so easy.

• 2.4x stronger* hair with 74% more repair* and 58% less breakage*

• innovative bond cure technology - packed with bond cure technology, this treatment targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.

• plant butters + vegan proteins - formulated with both plant butters + vegan proteins, multi-task is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.

• *compared to control after three uses, clinically tested for repair, strength, and anti-breakage

from dull to dazzling! this flash-acting mask delivers brilliant moisture and shine in just 60 seconds.

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what is flash instant shine mask?

• ​from dull to dazzling! instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish.

who it’s for

• works on all hair types. fine and oily hair types use in place of conditioner, thick and dry hair types use after conditioner

why it’s special

• this flash-acting mask delivers brilliant moisture and shine in just 60 seconds. amino acids and uv filters keep color vibrant.